Drawline is a brand identity studio in Barnstaple, North Devon. I'm Matthew Lilley, and I run it on my own.
I spent ten years in precision engineering, large-format print and packaging before this:
CNC, technical drawing, AS9100D. I know what a fabrication shop looks like from the inside,
and how often good work gets let down by branding that looks like it was done in an afternoon.
CNC, technical drawing, AS9100D. I know what a fabrication shop looks like from the inside,
and how often good work gets let down by branding that looks like it was done in an afternoon.
Drawline builds complete brand systems for manufacturers, fabricators, trades and product companies.
One designer. No account managers, no juniors, nothing passed down.
Everything is built, specified and delivered ready to use. Identity systems from £1,500.
Ring me on 07530 903302 or email hello@drawline.uk, and I'll come and see what you do.
WHAT CLIENTS SAY
“Matthew rebranded evolution and completely nailed the look and feel.
While so much of the fitness industry leans into the same neon colours and generic designs,
he created something that feels premium,professional, and genuinely different.
Everything was delivered ready to use across the business and our social channels,
which made the whole process seamless.
Since then, the branding has stayed consistent and worked brilliantly across everything we do.
We constantly get comments on it too. People often mention how much it stands out compared to other fitness brands and how memorable it is.”
Scott — Evolution Fitness
While so much of the fitness industry leans into the same neon colours and generic designs,
he created something that feels premium,professional, and genuinely different.
Everything was delivered ready to use across the business and our social channels,
which made the whole process seamless.
Since then, the branding has stayed consistent and worked brilliantly across everything we do.
We constantly get comments on it too. People often mention how much it stands out compared to other fitness brands and how memorable it is.”
Scott — Evolution Fitness
WHERE IT STARTED
My first clients were family. My dad runs Lilley Precision Engineering, Outboard Motor Loc, Razstand and Gloster Tooling Supplies, and I've rebuilt the branding across all four. That's where the method was built: on a working shop floor, for a client who'd tell me straight when something didn't work.
“Matthew took the time to understand what we manufacture and how we work, then turned that into branding that fits the companies rather than just looking good. We now have a much stronger standard across everything we put in front of customers.”
Darrian, Managing Director — Lilley Precision Engineering
/ Outboard Motor Loc / Razstand / Gloster Tooling Supplies
Darrian, Managing Director — Lilley Precision Engineering
/ Outboard Motor Loc / Razstand / Gloster Tooling Supplies
“I’m really pleased with how the new Suzanne Lilley Art branding has come together.
It still feels completely like me and my work, but everything now looks much more professional and consistent.
I especially love how the colours, photography and little details reflect the handmade nature of what I create.
It feels warm, personal and thoughtful without becoming too fussy.
Having the brand guide also makes things much easier when I’m creating packaging, social posts
or preparing for events because I now know exactly how everything should look.
I feel much more confident in the brand and excited to use it going forward.”
Suzanne — Suzanne Lilley Art
It still feels completely like me and my work, but everything now looks much more professional and consistent.
I especially love how the colours, photography and little details reflect the handmade nature of what I create.
It feels warm, personal and thoughtful without becoming too fussy.
Having the brand guide also makes things much easier when I’m creating packaging, social posts
or preparing for events because I now know exactly how everything should look.
I feel much more confident in the brand and excited to use it going forward.”
Suzanne — Suzanne Lilley Art